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Boost Mobile® is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and voice data services to the youth market. Boost Mobile is among the fastest growing wireless services in the U.S. and now has 4.3 million customers – the majority of which are under the age of 25. According to customer surveys, the top reasons why young people choose Boost Mobile are for the "Boost Walkie-Talkie," "Company I can trust," "Treats me like a valued customer" and "Rewards me for being a loyal customer."